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These classic straight-cut 13oz stone-bio wash denim jeans are woven in Kojima, Japan's denim capital, by master artisans with over half a century's experience. Using hand-picked organic Turkish cotton on a traditional hand-powered shuttle loom, each pair earns its distinguished selvedge finish — a world-renowned mark of premium quality denim that prevents fraying, ravelling, and curling. Once worn in, these jeans offer a luxuriously comfortable fit. Do not wash often.
If your purchase is not exactly what you are looking for, you have 28 days from receiving your order to exchange or return and send your items back to us as long as you have not requested any alterations or special customizations.
Please note, items purchased from the samples sale are not eligible for returns.
For our complete return policy please refer to our Terms and Conditions
Our cotton is harvested by hand to ensure high material purity and minimal fibre damage, and only the longest, highest quality cotton fibres are used in our denim. Using slub cotton gives our denim its distinctive faded vertical stripes known in Japan as tate-ochi, which literally translates to ‘vertical falls’, and has long been regarded as a staple of authentic vintage denim.
Entrepreneurs: Archibald London aiming to 'put the nail in the coffin' of luxury retail
by A. Lawson (03/05/2017), Evening Standard.

Denim was originally popularised in the early 20th century by American labourers who required resilient clothing that could withstand the tough working conditions they faced on the job. As denim became more popular and more widely produced, the fabric lost its working connotations. Most brands began weaving thinner denim fabrics using machinery made to facilitate mass production in order to reduce costs and increase profit margins.

How they measure up to the others... Let's be honest here!
The next time you pay for a pair of jeans, we politely invite you to think about what you have actually paid for. The market is either flooded with low quality denim imitations or genuine, well-crafted denim at a rather hefty price-tag- don't settle for either.
Made In
United States
Italy
Okayama, Japan
Lead Craftsmen
Unknown
Unknown
Multiple
Material + Craftsmanship
Unknown
Unknown
¥12,600 JPY
Packaging
Unknown
Unknown
$5.75 USD
Duties and Logistics
Unknown
Unknown
~$28.40 USD
True Cost
Unknown
Unknown
$149 USD
Sale Price
$720
$925
$229
Brand Margin
Unknown
Unknown
$80 USD
Retailer Mark-up
~300%
~300%
N/A
Effective Mark-up
~700% (x 8.0)
~750% (x 8.5)
54% (x 1.54)
(Brand + Retailer)
Product
Selvedge Denim - Straight Cut Jeans
Selvedge Denim Jeans View
Made In
Okayama, Japan
Italy
Lead Craftsmen
Multiple
Unknown
Material + Craftsmanship
¥12,600 JPY
Unknown
Packaging
$5.75 USD
Unknown
Duties and Logistics
~$28.40 USD
Unknown
True Cost
$149 USD
Unknown
Sale Price
$229
$925
Brand Margin
$80 USD
Unknown
Retailer Mark-up
N/A
~300%
Effective Mark-up
54% (x 1.54)
~750% (x 8.5)
(Brand + Retailer)
Available for shipping
Available for pre-order
Available for shipping
Available for pre-order