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A Roman Holiday: Why our artisans close up shop for the month of August

Fake news in men’s dress shoes
Τρίτη, 18 Ιουνίου 2019
Fake news in men’s dress shoes
By Maja Bayyoud One of the first stories I wrote for Archibald was about our men’s dress shoes. I sat with colleagues and heard about how they’d come to the decision to make them and saw the genuine passion they had for the final product. They’d travelled far and wide to find the best shoe, spoken...
On Premium Mediocrity
Τετάρτη, 29 Μαΐου 2019
On Premium Mediocrity
By Maja Bayyoud Any millennial worth their pink himalayan salt can’t help but cringe when confronted with ‘premium mediocre’, a concept coined by Venkatesh Rao just last year. While he packs a lot of detailed analyses into his article about the nuances of the term, it’s best summarised here:...
On ethical shopping
Παρασκευή, 5 Απριλίου 2019
On ethical shopping
By Maja Bayyoud I’ve only been part of the Archibald team for a few weeks now, but I’ve been thinking about what ethical fashion, and consumption more generally, mean to me for a while. I’ve taken the time to research the topic, trawling through countless articles with titles like ‘top 10 ethical...
Keep it genuine.
Τετάρτη, 29 Ιουνίου 2016
Keep it genuine.
This was actually written 3 years ago, i guess we never quite got it right so let's recycle this like Hollywood recycles movies... Why re-write something that fits the bill... Though we have been around for over 2 (5) years now, we have always quite struggled with our "journal" section. The...
Broken Retail
Πέμπτη, 17 Νοεμβρίου 2016
Broken Retail
We are all aware, yet we facilitiate it every day. Fast fashion; accessible luxury—it's either poor quality, made in an unethical setting, or priced indecently high because of the effort aimed at having a celebrity endorsement rather than thinking of a means to directly communicate with the...
How a Ferrari made a Lamborghini
Κυριακή, 10 Ιουλίου 2016
How a Ferrari made a Lamborghini
For sometime now we have been running a hash tag here at Archibald encouraging people to #NeverAccept – an attempt to allude to the rebellious spirit that underlies our existence. At the surface we might seem like yet another direct-to-consumer brand selling glasses online singing rehearsed hymns...
Archibald on the road: Italy
Πέμπτη, 13 Ιουνίου 2019
Archibald on the road: Italy
By Francesco Lorenzetti   Being head of products at Archibald might be one of the best jobs in the world. I get to speak to the craftsmen and artisans who create our products on a daily basis, drive our strategy on new items to add to the collection, and make sure we take care of all their needs....
Can't Please Everyone
Κυριακή, 7 Απριλίου 2019
Can't Please Everyone
By Rohan Dhir There are countless different types of people, and it’s a mark of age and maturity when you come to terms with the fact that you can’t please em’ all. It’s the first, and maybe only, rule of the playground. Despite the fact that it’s one of the first things we learn,  it takes a...
we HATE January
Δευτέρα, 14 Ιανουαρίου 2019
we HATE January
Bob Geldoff and the Boomtown Rats may hate Mondays but we seem to hate January... January is always the toughest month here at Archibald... no matter how much we try and stress a message of craftsmanship, at this very moment people are still price-sensitive and brand loyal. When traditional retail...
Letters of the Dragon
Τρίτη, 25 Απριλίου 2017
Letters of the Dragon
When I was nine, I went through the (somewhat) normal phase of developing a somewhat unhealthy obsession with martial arts. I would spend hours watching Chinese cinema and old classics such as "Enter the Dragon" which would eventually lead to my fascination with the life of Bruce Lee. It was a few...
Feedback That Changed Archibald - Dan Preiser
Πέμπτη, 30 Ιουνίου 2016
Feedback That Changed Archibald - Dan Preiser
A little while ago, I sent an email to a portion of our customers requesting their input in addressing some of the challenges we have faced with Archibald. Customer feedback is ultimately the most powerful and authentic advice we can receive as a young brand with a bold vision. I decided that a...