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we HATE January
mercoledì 29 giugno 2016
Keep it genuine.
This was actually written 3 years ago, i guess we never quite got it right so let's recycle this like Hollywood recycles movies... Why re-write something that fits the bill... Though we have been around for over 2 (5) years now, we have always quite struggled with our "journal" section. The...
giovedì 17 novembre 2016
Broken Retail
We are all aware, yet we facilitiate it every day. Fast fashion; accessible luxury—it's either poor quality, made in an unethical setting, or priced indecently high because of the effort aimed at having a celebrity endorsement rather than thinking of a means to directly communicate with the...
domenica 10 luglio 2016
How a Ferrari made a Lamborghini
For sometime now we have been running a hash tag here at Archibald encouraging people to #NeverAccept – an attempt to allude to the rebellious spirit that underlies our existence. At the surface we might seem like yet another direct-to-consumer brand selling glasses online singing rehearsed hymns...
martedì 25 aprile 2017
Letters of the Dragon
When I was nine, I went through the (somewhat) normal phase of developing a somewhat unhealthy obsession with martial arts. I would spend hours watching Chinese cinema and old classics such as "Enter the Dragon" which would eventually lead to my fascination with the life of Bruce Lee. It was a few...
giovedì 30 giugno 2016
Feedback That Changed Archibald - Dan Preiser
A little while ago, I sent an email to a portion of our customers requesting their input in addressing some of the challenges we have faced with Archibald. Customer feedback is ultimately the most powerful and authentic advice we can receive as a young brand with a bold vision. I decided that a...
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