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Letters of the Dragon
mercoledì 1 marzo 2017
The Birth of Archibald Cares
Over the past few months, we've spent a lot of time looking inward. Having just decided to embark on a bold expansion plan—one that went against every industry insider Archibald spoke with, we soon realized that a brand introspective was required. We spent months identifying everything that we...
venerdì 9 dicembre 2016
Looking for Cashmere
Our story starts with one of the most iconic cashmere items in the world—the Burberry scarf. For my generation, this represents the pinnacle of a cashmere scarf, the real deal. We were entering a period where much was said about the “democratization of cashmere” as fast fashion brands such as...
domenica 10 luglio 2016
How a Ferrari made a Lamborghini
For sometime now we have been running a hash tag here at Archibald encouraging people to #NeverAccept – an attempt to allude to the rebellious spirit that underlies our existence. At the surface we might seem like yet another direct-to-consumer brand selling glasses online singing rehearsed hymns...
sabato 25 giugno 2016
What we are doing at Archibald
Over the past few years, I have worked tirelessly with a small team who have dedicated themselves to my ideas and dreams for this rather ambitious brand; attempting to establish a concept which had never existed before. In the space of consumer retail, there was too often a wall between customers...
giovedì 17 novembre 2016
Broken Retail
We are all aware, yet we facilitiate it every day. Fast fashion; accessible luxury—it's either poor quality, made in an unethical setting, or priced indecently high because of the effort aimed at having a celebrity endorsement rather than thinking of a means to directly communicate with the...
giovedì 30 giugno 2016
Feedback That Changed Archibald - Dan Preiser
A little while ago, I sent an email to a portion of our customers requesting their input in addressing some of the challenges we have faced with Archibald. Customer feedback is ultimately the most powerful and authentic advice we can receive as a young brand with a bold vision. I decided that a...
mercoledì 29 giugno 2016
Keep it genuine.
Though we have been around for over 2 years now, we have always quite struggled with our "journal" section. The journal was meant to be a blog of some sort, something that provided real insight behind the brand and the people who run it and support it (you) - less of a subtle marketing platform...
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