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Fake news in men’s dress shoes

On Premium Mediocrity
woensdag 29 mei 2019
On Premium Mediocrity
By Maja Bayyoud Any millennial worth their pink himalayan salt can’t help but cringe when confronted with ‘premium mediocre’, a concept coined by Venkatesh Rao just last year. While he packs a lot of detailed analyses into his article about the nuances of the term, it’s best summarised here:...
On ethical shopping
vrijdag 5 april 2019
On ethical shopping
By Maja Bayyoud I’ve only been part of the Archibald team for a few weeks now, but I’ve been thinking about what ethical fashion, and consumption more generally, mean to me for a while. I’ve taken the time to research the topic, trawling through countless articles with titles like ‘top 10 ethical...
Keep it genuine.
woensdag 29 juni 2016
Keep it genuine.
This was actually written 3 years ago, i guess we never quite got it right so let's recycle this like Hollywood recycles movies... Why re-write something that fits the bill... Though we have been around for over 2 (5) years now, we have always quite struggled with our "journal" section. The...
Broken Retail
donderdag 17 november 2016
Broken Retail
We are all aware, yet we facilitiate it every day. Fast fashion; accessible luxury—it's either poor quality, made in an unethical setting, or priced indecently high because of the effort aimed at having a celebrity endorsement rather than thinking of a means to directly communicate with the...
How a Ferrari made a Lamborghini
zondag 10 juli 2016
How a Ferrari made a Lamborghini
For sometime now we have been running a hash tag here at Archibald encouraging people to #NeverAccept – an attempt to allude to the rebellious spirit that underlies our existence. At the surface we might seem like yet another direct-to-consumer brand selling glasses online singing rehearsed hymns...
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