Your Selection
Archibald, as it is being built - not as we might later prefer to remember it.
Decisions, products, workshops, arguments, mistakes and corrections.
Better to own Archibald and transform it than to abandon it and pretend.
We’ve heard it time and time again with Archibald, from customers, friends, colleagues, and even echoing in our own heads: start fresh under a new name… leave the past behind.
Read the article Five recent developments, in reverse chronology.
Copper cookware is alive. It breathes. It develops character. It will outlive you, your children, and probably your grandchildren - but only if you take care of it. Here's how.
If you were affected by the delays through the end of 2024, your frustration is justified. We don’t expect forgiveness. We expect scrutiny. What we’re asking for now - the only thing - is for a chance.
The first statement and the later conclusion belong together. The second does not erase the first.
An email sent to our entire database about the hand-welted dress shoes. This post serves as a record - updated with each new development.
On May 13 2022, 14 months after the incident, we posted a conclusion on Styleforum. We're now sharing it here for the record.
A three-part public argument about price, ethics and Black Friday, preserved together as the campaign originally unfolded.
It isn't every day someone admits they're taking a gamble after being inspired by two iconic movie scenes. Something was always missing - until now.
This Friday, consumers face the garish big red sale sign again. Fast fashion proves its appeal, landfills struggle, and the cycle repeats. Merry Christmas.
What really is a fair deal today, and is it possible to be an ethical shopper? Our approach goes beyond virtue signalling - it permeates everything we do.
Temporary mock article used only to preview how a longer Featured Series behaves. This is not a published Journal entry.
Complete archive
Current work, abandoned experiments and difficult history remain part of the same record.
3 entries
We’ve heard it time and time again with Archibald, from customers, friends, colleagues, and even echoing in our own heads: start fresh under a new name… leave the past behind.
Copper cookware is alive. It breathes. It develops character. It will outlive you, your children, and probably your grandchildren - but only if you take care of it. Here's how.
If you were affected by the delays through the end of 2024, your frustration is justified. We don’t expect forgiveness. We expect scrutiny. What we’re asking for now - the only thing - is for a chance.
2 entries
A note on Tanner’s cost breakdown: his back-of-napkin math isn't bad, but it's a way off the real-world wages we pay Cristina and her tiny Florence team, or the hours of hand labour.
The US is our largest market. Many items are made in Italy. The tariff conversation isn't academic for us - it's existential.
1 entry
In January 2019, we chose between running Archibald the brand and the tech company that built its infrastructure. This is the full story.
1 entry
We started with what we thought was a Goldilocks concept for retail. Nine years on, our purpose has changed - but the aim hasn't.
3 entries
On May 13 2022, 14 months after the incident, we posted a conclusion on Styleforum. We're now sharing it here for the record.
A retail strategy like this has been done before. But never in luxury artisanal goods. The Archibald Buyers Club changes that.
Some big news. We've taken decisions that change how Archibald operates - but the fundamental values haven't moved an inch.
2 entries
Two weeks since the Naked Campaign ended. We struggled with what to say - what it started as is hugely different from what it became.
An email sent to our entire database about the hand-welted dress shoes. This post serves as a record - updated with each new development.
15 entries
What really is a fair deal today, and is it possible to be an ethical shopper? Our approach goes beyond virtue signalling - it permeates everything we do.
This Friday, consumers face the garish big red sale sign again. Fast fashion proves its appeal, landfills struggle, and the cycle repeats. Merry Christmas.
It isn't every day someone admits they're taking a gamble after being inspired by two iconic movie scenes. Something was always missing - until now.
On a whim, we wrote an ad and posted it on Facebook- we didn’t expect the reactions and engagement it got.
What goes in to the making of our $110 Savile Row Tee, and why is it the most important product we sell?
Read the never-before-told story of the world’s greatest footballer and the very special hand-made football boots that are the latest addition to the Archibald collection.
2 entries
At nine, I developed an unhealthy obsession with martial arts. Almost twenty years later, Bruce Lee's philosophy still shapes how I think about Archibald.
We feed on the one-liner, the hashtag, the "sound bite"; true analysis eludes us.
2 entries
Why Dan Preiser chose Archibald over Warby Parker - and the email about traceable supply chains that changed the brand's direction.
Rosso Ferrari no longer holds that monopoly it once did on our imaginations. The prancing horse now finds itself, more often than not, crossing a charging bull.
The wider record
The Motivation is the founder’s considered explanation of why Archibald exists and how that thinking has evolved: the problem with conventional luxury retail, the direct relationship with specialist artisans, the decisions that changed the business, and the principles Archibald is still trying to hold onto.
Read the founder’s letter
